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Television Disrupted

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Table of Contents

1: The Businesses of Television
2: Disrupting Television Using Existing Network Technologies
3: Internet
4: Existing Wireless Networks
5: Emerging Networks
6: Content, Storytellers, Gatekeepers and Related Skills
7: Networked Value Propositions
8: Media Consumption
9: Digital Rights Management and Copyright Laws
10: The Evolution of Advertising and Audience Measurement
11: Emerging Advertising Technologies
12: Television Disrupted

About the Author

Shelly Palmer, Managing Partner, Advanced Media Ventures Group LLC, is an award-winning inventor, technologist, composer and television producer. He is the host of Media 3.0 with Shelly Palmer, a weekly business news show that can be seen on public television and online at He invented Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Mr. Palmer is 1st Vice President of the National Academy of Television Arts & Sciences, NY. He created and chairs the Advanced Media Technology Emmy Awards which honors excellence in the science and technology of the media business. He is the author of one of the most popular television business news blogs, and he is a weekly columnist for


"Finally, a book about the whole business! Great insights, fun stories, lots of knowledge you can use. It's an easy, important read." -- Mark Cuban, Chairman and President, HDNet

"Shelly Palmer has worked tirelessly to promote and explain the concepts of Advanced Media to members of the National Academy of Television Arts and Sciences and led many industry initiatives. This is a wonderful primer for non-technical people who really need to know about technology." -- Maury Povich, Host of "Maury"

"Shelly is the perfect tour guide to the future of the television and media business. He really understands how consumers use electronics to consume media and has a wonderful way of making very complex issues seem simple." -- Gary Shapiro, President and CEO, Consumer Electronics Association

"In the real world, there is a very big difference between theory and execution. Television Disrupted is unusual because Shelly's point of view is grounded in the practical realities of business, production and technology." -- Martin J. Yudkovitz, SVP Corporate Strategy and Business Development, The Walt Disney Company

"Every media executive can learn how we got here and where the business is going. A 'must read' for anyone working in the business." -- Herb Granath, Chairman Emeritus, ESPN

"The television business is evolving at a remarkable pace. Shelly has written a book that will help you think about how the business will change and how you will change with it. I highly recommend it!" -- Peter Price, President/CEO, The National Academy of Television Arts & Sciences

"Shelly has written a multi-industry overview with a simple thesis: The world is getting more complicated daily and to sort it out, we need to know a little bit about the technologies and organizations that are making it so." -- Al Lieberman, Executive Director,
Entertainment, Media and Technology Program, Stern School of Business, NYU

"There are few writers with Shelly's depth of knowledge and breadth of experience. You will not only benefit from reading what this Renaissance man has to say, you'll feel like a genius after you read it!" -- Joe Mandese, Editor-In-Chief,

"This is a book that writers and creatives should read. It will help you become a more effective marketer of intellectual property as we transition from network to networked business models." -- Mona Mangan, Executive Director, Writer's Guild of America East

"You can use this book to become an architect of the future. It explains the potential of new networked technologies in simple understandable terms and gives you tools to explore their role in your business." -- Marty Lafferty, CEO, Distributed Computing Industry Association

"Shelly is a rare combination of business guy and creative genius. His right brain, left brain approach to the complex issues covered in Television Disrupted are both refreshing and insightful." -- Tim Hanlon, SVP, Publicis Groupe Media

"Television used to be simple. It has become mind-bogglingly complicated. Shelly Palmer is now bringing order into it again. This is an enlightening and informative book that every media manager, creator, and serious consumer should keep in their survival gear." -- Eli Noam, Director, Columbia Institute for Tele-Information
Professor of Finance and Economics, Columbia Business School

"In Television Disrupted, Shelly serves a well-proportioned mix of business, entertainment, and technological issues as he points toward what's just over the horizon. And it's a lot of fun to read, too." -- V. Michael Bove, Jr., Director, Consumer Electronics Lab, MIT Media Laboratory

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