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The Teacher's Guide to Media Literacy


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Table of Contents

List of Figures and Tables, Voices from the Field, and Reflection Boxes Preface Acknowledgments About the Authors Introduction 1. What Do We Mean by "Media"? 2.. What Is "Media Literacy"? 3. What Is Media Literacy Education? 4. When Are Questions the Answer? Teaching Students How to Analyze Media Messages 5. General Approaches to Teaching Media Literacy Across the Whole Curriculum 6. Integrating Media Literacy Into Specific Content Areas 7. Media Literacy Lesson Plans 8. Does It Work? 9."Sounds Great, But I Don't Have Time!" Getting Past the Barriers and Why It's Worth It Afterword: Where Do We Go From Here? Appendices References Endnotes Index

About the Author

Cyndy Scheibe is the Executive Director and Founder of Project Look Sharp, one of the leading media literacy organizations serving K-12 and college educators in the U.S. and a pioneer of curriculum-driven media literacy education. She is also an associate professor in developmental psychology at Ithaca College where she has taught courses in developmental psychology, media research, and media literacy for more than 25 years, and serves as the Director of the Center for Research on the Effects of Television Lab and Archive. A dynamic speaker and workshop leader, she was a founding board member of the National Association for Media Literacy Education, and is author of several articles on media literacy education and practice. She is a contributing editor to many of the media literacy curriculum kits developed by Project Look Sharp, and co-author of the Critical Thinking and Health kit series based on media literacy for elementary grades. She received her Ph.D. in Human Development (1987) from Cornell University. Faith Rogow was the founding president of the National Association for Media Literacy Education (NAMLE), a founding advisor of Project Look Sharp, and a founding editorial board member of the Journal for Media Literacy Education. She has been a leading media literacy educator, theorist, and strategist for more than two decades, with special interest in early childhood, pedagogy, and diversity issues. Her work is notable for merging academic expertise with grassroots sensibilities. In 1996 she created Insighters Educational Consulting to "help people learn from media and one another." An award-winning speaker, master trainer, and training designer, she has taught thousands of educators, child care professionals, media professionals, and parents to understand and harness the power of media. She has created educational outreach materials for projects ranging from Sesame Street and Sid the Science Kid to hundreds of independent films, including those featured on PBS' P.O.V. She is the author of many articles about media literacy, as well as Gone to Another Meeting: A History of the National Council of Jewish Women (University of Alabama Press, 1993). She received her Ph.D. in History (1987) from Binghamton University.


"Well-articulated media literacy theories supported by a generous selection of practical student activities. For me, the book's strongest attribute is the scaffolding that helps students arrive at their own conclusions through critical thinking." -- Neil Andersen, Educational Consultant
"Cyndy Scheibe and Faith Rogow, both experts in the field of media literacy education, have provided the quintessential road map for understanding media literacy and its place in 21st-century classrooms. This extremely valuable text belongs on the bookshelf of every teacher's professional collection." -- Frank W. Baker, Media Literacy Consultant
"Not only does this book provide a thorough and engaging backdrop for understanding media literacy; it also provides practical applications for the classroom. Filled with thoughtful tips and concrete examples, this is a book that teachers can use right off the shelf. I will definitely provide copies for my faculty and administrators." -- Michelle Saylor, Director of Curriculum, Instruction, and Staff Development
"The Teacher's Guide to Media Literacy is just the guide all educators would appreciate having in their personal library. Media literacy is a buzz phrase, however, this guide will turn your class abuzz with higher order questioning, inquiry and reflection discussions throughout all content areas." -- Cheryl Oakes, Resource Room Teacher and Facilitator
"I look forward to introducing this text to pre-service English and theatre educators. The balance of historical understandings, contemporary contexts, and useful examples will be a positive influence for beginning teachers who are practicing media literacy for the first time." -- Amy Petersen Jensen, Professor and Co-editor of the Journal of Media Literacy Education
"Cyndy and Faith have provided many creative, inquiry-based lesson ideas students will love, and the kinds of activities in this book are more needed than ever--this book situates these tasks firmly in a truly broadened conception of what it means to be a literate person in the 21st century." -- William Kist, Associate Professor
"This is essential reading for teachers, but even more for those who set the education agenda in the United States. Scheibe and Rogow make it seem not only obvious but natural to include media literacy education at all levels of teaching and learning today." -- Sister Rose Pacatte, Director
"Scheibe and Rogow have developed an innovative approach to help teachers master the secrets of inquiry learning for media literacy education. They demonstrate how to support students' deep reading with a variety of print and non-print texts. Educators using these techniques will see dramatic improvements in the quality of student critical thinking skills." -- Renee Hobbs, Founding Director
"A comprehensive overview of media literacy, from core principles to best practices. Scheibe and Rogow have done a masterful job articulating the multiple theories and aspects that constitute the media literacy field, further expanded the vocabulary, concepts, and approaches, and honed them to brilliant sharpness. This book should be USED by teachers everywhere." -- Elizabeth Thoman, Founder
"Scheibe and Rogow's book arrives at a moment when technology and educational thinking have finally converged. It combines important theoretical concepts with practical lesson plans applying media literacy across the curriculum and should be read by everyone interested in improving our public schools." -- Milton Chen, Senior Fellow & Executive Director, Emeritus

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