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Chapter 1 Life s Little Lessons. Chapter 2 My Very First Guitar. Chapter 3 Inspiration. Chapter 4 The American Dream. Chapter 5 On Our Own. Chapter 6 Early Successes and Early Failures. Chapter 7 Sweat Equity. Chapter 8 More Bad News. Chapter 9 On the Move. Chapter 10 Making Your Case. Chapter 11 We re All in this Together. Chapter 12 Embracing Technology. Chapter 13 Finding our Place. Chapter 14 Gaining Traction. Chapter 15 Building a Brand. Chapter 16 Innovation. Chapter 17 Artists and Such. Chapter 18 The Luck of the Third Owner. Chapter 19 In Ten Years We ll Be Glad We Did.
BOB TAYLOR is the cofounder and President of Taylor Guitars, one of the world's premier manufacturers of acoustic and electric guitars. Considered a visionary among guitar builders, Taylor has pioneered advancements in both guitar design and process, and developed many of the innovations used across the industry in acoustic and electric guitar production today. Based in California, the company employs over 500 people and builds nearly 500 guitars each day.
'...the entrepreneur's tale, elegantly told...thoroughly enjoyable story of business success. ' (Director, March 2011). ' An enjoyable autobiography full of homespun wisdom and telling anecdotes.' (Guitarist, April 2011). 'Be enthused by a story of guts and gumption...steadfast commitment to quality and the hard lesson along the road to success.' (The Market, May 2011). '...a great success story.' (Business Destination, May 2011).