Matt Cross (aka The Tart Man) completed his chef training at Otago Polytechnic in 1996 before heading overseas to work as a restaurant chef. After 10 years away, he returned home to Dunedin and it was while working as a chef at Nova that he dabbled with selling his sweet creations at the Otago Farmers Market. Since 2009, Matt has had a weekly stall at the market, selling everything from miniature tarts, baby cakes, and macarons to all manner of cupcakes, donuts and gluten-free treats. Matt's business has grown on its reputation through word of mouth and he now supplies around half a dozen cafes around Dunedin and caters for weddings, parties and events. Matt learnt to bake from his nana and his mum, doing things properly and not taking shortcuts. He uses quality ingredients and, wherever possible, sources produce from other vendors at the market. As well as putting a lot of heart into his baking, Matt's background as a chef allows him to refine traditional techniques and combine influences from trendy bakeries in San Francisco and New York. When he's not baking, Matt can be found catching waves on Dunedin's untamed coastline, or escaping to Mexico, Fiji, Samoa, Hawaii ... anywhere with good waves to ride and new dishes to taste and experience.