A powerful guide to public speaking, based on scientific analysis of hundreds of TED presentations and interviews with TED speakers.
Acknowledgements - i: Acknowledgments Introduction - ii: Introduction: Ideas Are the Currency of the Twenty-first Century Unit - 1: PART I: Emotional Chapter - 1: Unleash the Master Within Chapter - 2: Master the Art of Storytelling Chapter - 3: Have a Conversation Unit - 2: PART II: Novel Chapter - 4: Teach Me Something New Chapter - 5: Deliver Jaw-Dropping Moments Chapter - 6: Lighten Up Unit - 3: PART III: Memorable Chapter - 7: Stick to the 18-Minute Rule Chapter - 8: Paint a Mental Picture with Multisensory Experiences Chapter - 9: Stay in Your Lane Section - iii: Author's Note Section - iv: Notes Index - v: Index
Carmine Gallo, bestselling author of The Presentation Secrets of Steve Jobs, is the communications coach for some of the world's most admired brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker who has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others and writes the Forbes online column 'My Communications Coach'. He is also the author of The Storyteller's Secret, also published by Macmillan. He lives in Pleasanton, CA, with his wife and two daughters.
Lively and appealing... the book draws on current brain science to
explain what wins over, and fires up, an audience -- and what
doesn't. * Fortune *
A dynamic work focused on storytelling, filled with examples from TED Talks... The book is sure to be a hit with anyone who wants to be more a successful communicator. * Publishers Weekly *
I found his book compelling and educational, and I'm now ready to shorten and reformat my speeches. * INC *