J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
"A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry."-- "New York Times Book Review"