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The Sustainability Champion's Guidebook
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Table of Contents

The Sustainability Challenge is a Leadership Challenge; The Seven-Step Change Process; Seven Practices of Sustainability Champions; Seven Paradoxes to Use; Seven Derailers to Avoid; Conclusion; Index.

Promotional Information

The author will promote the book through his extensive network and website The book will be promoted in a press release on CSR Wire and advertised in Mother Jones and Corporate Knights Review copies - between 100-150 review copies sent out to highly targeted list, including author requests, our "hit list" and appropriate media, including blogs Authors pitched as guest speakers at NSP-attended conferences, where appropriate Author blogs, websites, etc. linked to NSP website.

About the Author

Bob Willard was in senior management at IBM for 35 years, and is a leading expert on the business value of corporate sustainability strategies. He has given hundreds of keynote presentations to corporations, consultants, academics, and NGO's. He has written a number of books on the subject, including The Sustainability Advantage, and a DVD, The Business Case for Sustainability.

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