Acknowledgements PART ONE: Successfully Getting Started in Qualitative Research Chapter One: Some Very Important Starting Information Chapter Two: 10 Fundamentals of Qualitative Research Chapter Three: Planning and Designing Qualitative Research PART TWO: Sucessfully Collecting Qualitative Data Chapter Four: Interactive Data Collection 1: Interviews Chapter Five: Interactive Data Collection 2: Focus Groups Chapter Six: Textual Data Collection: Surveys, Stories, Diaries and Secondary Sources PART THREE: Successfully analysing Qualitative Data Chapter Seven: Preparing Audio Data for Analysis: Transcription Chapter Eight: Moving Towards Analysis Chapter Nine: First Analytic Steps: Familiarization and Data Coding Chapter Ten: Identifying Patterns across Data Chapter Eleven: Analyzing and Interpreting Patterns Across Data PART FOUR: Successfully Completing Qualitative Research Chapter Twelve: Quality Criteria and Techniques for Qualitative Research Chapter Thirteen: Writing and Communicating Qualitative Research
Virginia Braun is an Associate Professor in the School of Psychology at The University of Auckland, Auckland, Aotearoa/New Zealand. She is a feminist and critical psychologist whose research explores the intersecting areas of gender, bodies, sex//sexuality and health. She has worked on projects related to heterosex, sexual health, cervical cancer prevention policy, sexuality and higher education, women's genital meanings and experiences, and female genital cosmetic surgery, and is current involved in a Marsden-funded project related to pornography (with Nicola Gavey & Linda Tyler; University of Auckland). She is also interested in the intersections between academic work and activism, and is involved in The New View Campaign's work around female genital cosmetic surgery. She has an ongoing interest in qualitative research and, with Victoria Clarke, developed a theoretically-flexible approach to thematic analysis. She is currently editor (with Nicola Gavey) of the journal Feminism & Psychology (Sage, UK). Victoria Clarke is an Associate Professor in Sexuality Studies in the Department of Psychology at the University of the West of England, Bristol. Her research has focused on lesbian and gay parenting, same-sex and heterosexual relationships, sexual practices, sexualities and appearance, sexualities and higher education, and qualitative research methods. She has conducted ESRC and British Academy funded research on same-sex relationships and civil partnership. Her books include Out in Psychology: Lesbian, gay, bisexual, trans and queer perspectives (Wiley) with Elizabeth Peel, and LGBTQ Psychology: An introduction (Cambridge University Press), with Sonja Ellis, Elizabeth Peel and Damien Riggs. She has developed a theoretically flexible approach to thematic analysis with Virginia Braun. Her current research interests include visible differences/disfigurements and the story completion method.
'Like water wings for the qualitative research beginner, Successful
Qualitative Research: A Practical Guide for Beginners gracefully
supports methodological novices until they learn to swim elegantly,
on their own, in qualitative waters... As a teacher, researcher or
a student, you will want to thank the gifted methodologists Braun
and Clarke for making it all seem so easy'
The City University of New York, NY, USA
'This is an admirably useful textbook that provides an
uncommonly accessible, practical, and absorbing introduction for
beginners to qualitative research'
Umea University, UMEA, Sweden
'A clear, engaging and intelligent qualitative research guide
which will greatly appeal to students new to this area. The authors
should be commended for their lively style and attention to often
hidden processes and practices involved in successful qualitative
Leeds Metropolitan University
'This book provides an excellent introduction to qualitative
research, combining in-depth explanation of the distinctive nature
and goals of qualitative research methods with practical tips and
helpful examples for beginners'
University of Southampton
'Virginia Braun and Victoria Clarke present a clear and
comprehensive road map for executing a successful qualitative
study. They do so in a very engaging way that really brings the
process to life for the reader. This book will be an essential read
for anyone contemplating a qualitative research project'
University of Toronto