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The Strategic Planning Workbook


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A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.

Table of Contents

    • Chapter - 01: Getting a bigger brain: how to think like a strategist;
    • Chapter - 02: What are they thinking? Customer analysis;
    • Chapter - 03: Getting into their heads: how to understand your customers;
    • Chapter - 04: Who else is out there? Potential customer analysis;
    • Chapter - 05: What are they doing? Competitor analysis;
    • Chapter - 06: Pressure points: understanding the driving forces in your industry;
    • Chapter - 07: What are we thinking? Understanding what is happening in your organization;
    • Chapter - 08: Building the guiderails for the future: mission, vision, values and measures;
    • Chapter - 09: How to pick a strategy that is right for your business;
    • Chapter - 10: Making strategy happen: how to lead your business to success;
    • Chapter - 11: Selling your message;
    • Chapter - 12: B ringing it all together;
    • Chapter - 13: Tricks and traps

About the Author

Neville Lake has had a long and successful business career, during which he has worked for some of the world's top consulting firms. A registered psychologist, Neville has been a business and strategic consultant for over 25 years, has visited over 100 world best-practice organizations and has consulted to over 150 businesses. He specialises in facilitating strategic off-sites for senior management teams and helping organisations to develop and implement powerful and practical strategic plans.


"Takes the reader through all the key steps from identifying possibilities to actual implementation." Abstracts of Public Administration, Development and the Environment "Shows readers how to put together a strategy so that their business can realise its full potential." Risk UK

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