Preface to the First Edition.
Preface to the Second Edition.
How to Use This Book.
Acknowledgments.
About the Editors.
List of Contributors.
Dictionary Entries A-Z.
Index.
John McGee is Associate Dean for the MBA Programme and
Professor of Strategic Management at Warwick Business School. He
has been Director of the Centre for Corporate Strategy and Change
and Chair of the Marketing and Strategic Management group. He was
previously at Templeton College, Oxford where he was Dean of the
College, and at London Business School where he was the founding
Director of the Centre for Business Strategy.
He has served on the Higher Education Funding Council Research
Assessment Exercise Panels for management studies in the UK in 1996
and in 2001. He is a former President of the Strategic Management
Society having been a member of its board of directors
1996-2004.
He has written extensively in the area of business economics and business strategy particularly on the evolution of industries and strategic groups analysis. His current interests are in the nature of the new information economy in which the joint effects of complexity and the pervasiveness of increasing returns create new strategic opportunities. He has also written on the emerging knowledge-based view of strategy and the implications of knowledge-intensity for the deconstruction and the reconstruction of industries and supply chains.
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