Table of Contents

Introduction: Strategic Logic The Basic Principles The Nuclear Unit of Strategic Analysis Industry Evolution From Activity to the Enterprise The Globalisation Process and the Enterprise Diversification The Search for Growth: Mergers and Acquisitions Some Hints on How to Design a Strategy Conclusion: From Logic to Practice

About the Author

J.CARLOS JARILLO is Professor at HEC, University of Geneva, Geneva, Switzerland and an experienced teacher, researcher and author on strategy and strategic management.

Reviews

'In the two decades since Michael Porter published Competitive Strategy, rigorous and disciplined analysis of fundamentals has taken a backseat in management books, amid the rise of slogans of revolution, creativity and breaking rules. Strategic Logic is a timely reminder that there are rules in business, and managers can benefit from understanding and exploiting those rules. Very well written and well illustrated, this is a must-read for all managers who wish to build profitable businesses on firm and logical foundations.' - Professor Sumantra Ghoshal, London Business School 'For me, living means permanent learning. The work of José-Carlos Jarillo is one of the very few management books that I will therefore use more than once. It has the potential to become a classic for students and for managers.' - Dr. Erich Hunziker, Member of the Executive Board and Group CFO, Hoffmann-La Roche 'Civil engineers building bridges have always relied on the rules of physics but until now managers and companies were missing a stringent strategic logic. Jarillo presents it in his remarkable book.' - Professor Peter Gomez, Rektor, Universität St Gallen, Switzerland 'This book provides an extensive theoretical and practical overview of the rules that influence profitability and success in business. The clarity of language and approach is particularly impressive in this fundamental work.' - Dr. Heinrich v. Pierer, President of the Management Board, SiemensAG 'Somebody should redesign the concept of strategy for this complex first decade of the new century. JC Jarillo has done this extremely well, with academic rigor, relevant experience in management, and the international perspective afforded by the University of Geneva.' - Professor Pedro Nueno, IESE Business School, Spain