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Strategic Design Thinking


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Table of Contents

Preface Part I: The Why Chapter 1: Theoretical Context by Alison Rieple Chapter 2: Relating Semiotics, Hyperreality, and Meaning to Design by Joseph Hancock Chapter 3: Manifestations of Design by Valerie Jacobs and Michael Wintrob Part II: The How Chapter 4: Framing the Problem by Steve Wilcox Chapter 5: Tools for Strategic Design by Cindy Tripp Chapter 6: Models & Frameworks: The Impact of Strategic Design on How Organizations Innovate by Michelle Miller Part III: The What Chapter 7: Transition Design: System Shifting by Sarah B. Brooks Chapter 8: Service Design in Action by Natalie Nixon Chapter 9: Value Creation in Business through Design Thinking by Manoj Fenelon Conclusion: The Future of Work Bibliography Index

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An introduction to design thinking that seeks to blur the division between creative and analytical, preparing students to become innovative thinkers for a complex world.

About the Author

Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.

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