Australasia's Biggest Online Store

Shop over a million Toys in our Huge New Range

The animal liberation movement is growing in size and strength - but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favour of the movement. And strategy is the way. In STRATEGIC ACTION FOR ANIMALS, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She, also, explains how to address the most common problems that weaken the movement, such as dissidence among organisations and activists, inefficient campaigns, wasted resources and high rates of burnout. Whether you're working alone or with a group, whether you're a seasoned activist or new to the movement, STRATEGIC ACTION FOR ANIMALS can help you make the most of your efforts to make the world a better place for animals.
Product Details

About the Author

Melanie Joy is a social psychologist, professor and personal coach. She has been involved in the animal liberation movement since 1989 and has worked as an activist, educator, and organiser.

Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top