Table of Contents

About the author ix

Acknowledgements xi

Introduction: I told you so! xiii

1 So why are stories important? 1

2 Beginning, middle and end 13

3 Giving structure to your story 29

4 The toggle 43

5 Building your content 51

6 Stand up and show your story 65

7 From average to outstanding 83

8 The four disrupters of the speaking industry 93

9 The future of story 101

10 Show, don’t tell 111

Conclusion: How telling then showing helped me 123

References 131

About the Author

SAM CAWTHORN is a bestselling author, a speaker and an award-winning educator who reaches over 100 million people every year. He is the CEO of Speakers Institute and a Young Australian of the Year. Sam resides in Sydney with his wife Kate and their three children.