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Storybranding 2.0 (Second Edition)


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About the Author

After earning a number of awards as a copywriter, Jim Signorelli began a client management career that saw him working on accounts ranging from high tech to fast food, on both coasts and in the Midwest. He has served as senior VP at Ayer, the first advertising agency in the U.S., as well as senior VP at W B Doner and Lois / EJL. Using his vast experience and solid client relationships, he founded ESW Partners ten years ago, with three people. Today, ESW is one of the twenty largest agencies in Chicago.

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