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Sticky Wisdom


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Table of Contents

Welcome to the Revolution Freshness Greenhousing Realness Momentum Signalling Courage

About the Author

The authors of Sticky Wisdom all work at the London-based consultancy ?What If!, that helps organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world's biggest, fastest growing and most profitable organizations. ?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at


"...I found the book easy to read and understand, full of commonsense and curiously compelling..." (City to Cities,August/September 2002) "'s one of those rare books that could make a radicaldifference to the way you work and see the world, whilst being agenuine source of pleasure to read..." (Research Magazine,September 2002)

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