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Start with Why
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About the Author

Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He resides in New York City.

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-Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.--WILLIAM URY, coauthor of Getting to Yes -Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.- -GENERAL CHUCK HORNER, air boss, Desert Storm -Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.--MOKHTAR LAMANI, former ambassador, special envoy to Iraq "Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead."-WILLIAM URY, coauthor of Getting to Yes "Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable." -GENERAL CHUCK HORNER, air boss, Desert Storm "Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth."-MOKHTAR LAMANI, former ambassador, special envoy to Iraq Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. -WILLIAM URY, coauthor of Getting to Yes Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable. -GENERAL CHUCK HORNER, air boss, Desert Storm Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth. -MOKHTAR LAMANI, former ambassador, special envoy to Iraq" "Start with Why" is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. -WILLIAM URY, coauthor of "Getting to Yes" "Start with Why" fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable. -GENERAL CHUCK HORNER, air boss, Desert Storm Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth. -MOKHTAR LAMANI, former ambassador, special envoy to Iraq"

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