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About the Author

Taylor Clark has worked for Portland's alternative weekly newspaper. This is his first book.

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The question of how this specialized littleSeattle joint became one of the biggest brands inAmerica and the world is one of the greatest business mysteries of modern times.Clark does a better job of answering it than anyone else to date, injecting his story with plenty of zip and humour along the way. BeeWilson, Sunday Times

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