Part 1 Practice; Chapter 1 Stumbling Upon The Springboard Story; Chapter 2 A Story That Rings True; Chapter 3 Communicating A Vision; Part 2 Understanding; Chapter 4 Getting Inside an Idea; Chapter 5 A Tale of Two Stories; Chapter 6 Co-Creating The Same Story; Chapter 7 Another Mode Of Knowing; Part 3 Catalysis; Chapter 8 Crafting the Springboard Story; Chapter 9 Performing the Springboard Story; Chapter 10 Building the Springboard Story; Chapter 11 Embodying the Idea; Chapter 12 The Medusa's Stare;
Stephen Denning
"One of the more interesting and creative management books of the
past few years, The Springboard reflects Denning's strong belief in
stories as encapsulated knowledge and his own stories about the
World Bank are strongly illustrative of his own passion and
knowledge. Read it, and learn from it, and enjoy it!"
—Larry Prusak, Executive Director, IBM Institute for
Knowledge-Based Organizations
"For me, reading The Springboard was just that, an amazing spring
board for better understanding how to bring strategic change to
organizations, how to communicate in ways that impact skeptical
audiences and in general, how to rethink knowledge management from
a customer perspective. It is also the best thing I have ever read
on corporate communication."
—John Seely Brown, Chief Scientist, Xerox Corp,
Co-author of The Social Life of Information
What is it that makes up such a springboard story? The author
vividly and openly shares with us his experiences within the bank
and outside as the new knowledge management processes are
supported, developed and embedded. He includes other springboard
stories and, most importantly for his readers, the nature of
effective springboard stories is generalised. You will find
yourself working up your own and trying them. Here is a powerful
tool for managers of change.
Professional Manager
One picture is worth more than a thousand words. A well-told
springboard story jump-starts the actions that reports fail to
inspire. Stephen Denning has given managers a new way to make
things happen.
Professional Manager
This is how all management books should be: creative, informative
and entertaining. It is a compelling read for anyone involved with
change or anyone who just likes a good story.
Sheila Bullas(director Health Strategies Ltd), for The British
Journal of Healthcare Computing
Storytelling is a powerful and formal discipline for organisational
change and knowledge management. Explains how organisations can use
certain types of stories to communicate new or envisioned
strategies,structures, identities, goals /7 values to employees,
partners & customers. Personnel Today
Stephen Denning is to be roundly applauded for re-opening the book
on storytelling as being at the centre of human communication,
knowledge transfer and consequent decision-making. His Springboard
story is a very specific story-form, honed to be effective in the
context of 21st century organisational change.
Knowledge Management
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