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Sport Public Relations and Communication


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Table of Contents

1. Public Relations and Communication in Sport 2. Sports Relationship Management (SpRM) 3. Sport Marketing Public Relations (SMPR) 4. Sport Social Responsibility
5. Community Relations and Engagement 6. Sport Volunteerism 7. Crisis PR in Sport 8. Sport Customer Relationship Management (CRM) 9. The PR role of Fans and Supporters'' Groups 10. Cross-Cultural Sport Public Relations and Communication 11. New Communications Media for Sport 12. PR for Players and Participants 13. International Sports Public Relations

About the Author

Senior Lecturer in Public Relations at Leeds Business School, Leeds Metropolitan University. She is an Editorial Board member of Public Relations Review and the International Journal of Sport Communication. Associate Professor in Sport Management at Griffith University. He publishes in leading sport management journals and is a member of the Editorial Board for the International Journal of Sport Communication. Lecturer in Sport Management at the University of Ulster. He is Deputy Editor for the International Journal of Sports Marketing and Sponsorship and on the Editorial Board for the International Journal of Sport Management and Marketing.

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