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Sport Analytics


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Table of Contents

Foreword [Ben Alamar] Introduction [Gil Fried and Ceyda Mumcu] Part I: Data 101 1. An Introduction to Analytics and Data [Ceyda Mumcu] 2. The Data Ecosystem [Gil Fried] Part II: Data in Functional Areas 3. The Data Game: Analyzing our way to Better Sports Performance [Maria Nabali] 4. Strategic Talent Management Analytics [Khadija Al Arkubi] 5. Analytics in Sport Marketing [Ceyda Mumcu] 6. Analytics in Digital Marketing [Ceyda Mumcu] 7. Sport Finance by the Numbers [Peggy Keiper and Dylan Williams] 8. Sport Law by the Numbers [Gil Fried] 9. Manufacturing/Production Analytics [Gil Fried] 10. Event Management by the Numbers [Juline Mills] 11. Facility Management Analytics [Kim Mahoney] 12. Putting it all Together [Gil Fried]

About the Author

Gil Fried is Professor and Chair of the Sport Management Department in the College of Business at the University of New Haven, USA. He has been a sport management practitioner for over 30 years and a faculty member for over 20 years. He is the author of ten books, including some of the world's most widely used sport management textbooks, such as Sport Finance (with DeSchriver and Mondello) and Managing Sport Facilities. Ceyda Mumcu is an Assistant Professor of Sport Management at the University of New Haven, USA. Her primary focus is on sport marketing and international sport management, and she has interests in quantitative research methods and the use of analytics. Before becoming an academic, she was a professional basketball player for eight years in the Turkish Women's Basketball League.

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