SmartSellTM - The New Way to Sell Online

New Zealand's Lowest Prices. Guaranteed

The Sponsorship Handbook


Product Description
Product Details

Table of Contents

Foreword by Karen Earl, European Sponsorship Association.


About the Authors.


How to use this book.

CHAPTER 1 | Introduction to Sponsorship.

PART I Sponsors.

CHAPTER 2 | Developing Sponsorship Strategy.

CHAPTER 3 | Planning for Success.

CHAPTER 4 | Sponsorship Implementation.

CHAPTER 5 | Sponsorship Evaluation.

PART II Sponsorship Seekers.

CHAPTER 6 | Developing a Sponsorship Strategy.

CHAPTER 7 | Essential Sales Preparation.

CHAPTER 8 | The Sales Process.

CHAPTER 9 | Servicing and Renewal.

PART III The Way Ahead.

CHAPTER 10 | Sponsorship in the Future.



About the Author

Pippa Collett Managing Director - Sponsorship Consulting, Vice Chair - European Sponsorship Association Pippa is a leading sponsorship practitioner with an extensive client-side career at Shell, American Express and Rank Organisation. Her global sponsorship experience covers the full spectrum from Ferrari in Formula One racing and the Athens Olympics to cultural projects including The Olivier Awards and The Unilever Series. She joined Sponsorship Consulting in 2006 to work with blue-chip clients such as Siemens, Standard Chartered Bank and Cisco. As Vice-Chair of The European Sponsorship Association, Pippa has led on key aspects of the developing sponsorship agenda including authorship of ESA's Sponsorship Assessment & Evaluation Guidelines, Sponsorship Agency Selection Process and introducing the concept of Continuing Professional Development. A real believer in raising standards of sponsorship practice, Pippa has shared her perspectives and experiences of sponsorship with conference audiences in the UK, Europe, the Middle East and the US. She devotes time to lecturing for the Institute of Direct Marketing and the Incorporated Society of British Advertisers and is a regular commentator on sponsorship issues for the BBC, Financial Times and Wall Street Journal . William Fenton , Director of Sponsorship Consulting At Sponsorship Consulting William's clients are as diverse as The British Library, The Dubai International Film Festival, FedEx and The European Space Agency. He has 19 years experience in evaluating Olympics, FIFA World Cup and Formula One racing sponsorships for IFM Sports Marketing Surveys and as Head of Research at Sponsorship Research International/ISL. He is Editor of The World Sponsorship Monitor and has been published in The International Journal of Sports Marketing & Sponsorship and The Journal of Sponsorship. He lectures at the HUB Business School and the VUB University in Brussels as well as leading online webcasts. A frequent international conference speaker, he has appeared on CNBC television's Money and Sport. He holds the Market Research Society's Advanced Certificate in Market and Social Research Practice, and is a founder member of the European Sponsorship Association's Continuous Profession Development Accreditation programme.


'This book successfully creates a step-by-step guide to the industry for use by sponsors, agencies and right holders alike.' (Admap, February 2012)

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top