Promotion targeting Chinese language teachers and learners Galleys/e-galleys national media outlets, trade publications, and audience-focused websites and reviewers. (Book Forum, Booklist, BookPage, Choice Book Reviews, Foreword, Library Journal, Longitude, Midwest Book Review, Publishers Weekly, School Library Journal, Danwei.com, Paper Republic, Foreign Policy, China Rhyming, Tea Leaf Nation, China Daily, Beijing Review, and Sinocism Digital review copies on Edelweiss Sample pages hosted on Stone Bridge Press website (www.stonebridge.com) Advertising with Facebook, Twitter, Google and Chinese Organizations and language learning websites like Chinese Boost (https://www.chineseboost.com), Hacking Chinese (http://www.hackingchinese.com), Sinosplice (http://www.sinosplice.com), Chinese Grammar Wiki (resources.allsetlearning.com/chinese/grammar). Pursue author interviews and guest posts on Chinese language blogs and websites Promotion at Association of Asian Studies, ALA (Postcards and other materials) Giveaways with Goodreads and websites focused on key audiences of Chinese culture and language with emphasis on receiving Amazon reviews (100+ copies, target sites like Project Pengyou, 100 Strong). Social media marketing with excerpts from the book on Facebook, Twitter, Pinterest, Instagram, Tumblr, Reddit and target audience focused forums Reddit AMA with author
Larry Herzberg: Larry Herzberg studied Chinese for five years at Vanderbilt University before doing his Master's and Ph.D. work in Chinese Language and Literature at Indiana University. In 1980 he founded the Chinese Language Program at Albion College and then did the same at Calvin College in 1984. For the past three decades he has taught the Chinese language at the college level.