Preface. Chapter 1. Sony and Samsung: Portraits of Two Global Competitors. Part 1: Strategic Analysis. Chapter 2. Prince and Pauper in the Analog World. Chapter 3. Digital Dream Kids and the Digital Sashimi Shop. Chapter 4. New Kids on the Block. Chapter 5. Wannabe Globals. Part 2: Organizational Process and Leadership. Chapter 6. Same Silos but Different Outcomes. Chapter 7. From Founders to Professionals Managers. Chapter 8. The Future of Sony and Samsung Electronics. Endnotes. Glossary. Index.
Sea-Jin Chang is a Kumho Asiana Group Endowed Chair Professor of Business Administration at Korea University. He received his BA and MA in economics from Seoul National University, and Ph.D. in strategic management from the Wharton School of the University of Pennsylvania, where he was a Dean's Fellow. Prior to his return to Korea, he was a professor at the Stern School of Business of the New York University. He also had visiting appointments at Stanford Business School, INSEAD, London Business School, Hitotsubashi University, and the Wharton School of the University of Pennsylvania. He is a leading researcher on the management of diversified multinational firms. His current research includes strategies for corporate growth through joint ventures and acquisitions, foreign direct investment, and comparative management studies of Japan, Korea and China. He serves on the editorial boards of several prestigious publications and has extensive consulting experience.