About the Authors. Preface. 1 The Power of Choice. 2 The Unconscious Consumer. 3 The Attentional Arms Race. 4 We Know What You re Thinking. 5 Why Ads Don t Say What They Mean (Or Mean What They Say). 6 Acting Out. 7 Divide and Conquer. 8 The Politics of Choice. Sources. Index.
Julie Sedivy is Adjunct Professor of Linguistics andPsychology at the University of Calgary, Canada. She has publisheddozens of research articles on her experimental studies of languagecomprehension and production in children and adults. She has servedas Associate Editor for the journal Linguistics andPhilosophy, and as a consulting editor for the Journal ofExperimental Psychology: Learning, Memory and Cognition. Greg Carlson is Professor of Linguistics, Philosophy, andBrain and Cognitive Sciences at the University of Rochester, US. Hehas authored or co-authored more than a hundred articles on naturallanguage semantics and psycholinguistics. He is the Editor ofLanguage, the journal of the Linguistic Society ofAmerica.
"Students and teachers of persuasion would benefit greatly fromreading Sold on Language. Other professionals in communication,marketing, change management, sales, negotiation, and politics willfind the examples and techniques of influence to be useful as bothbest practices to emulate and pitfalls to avoid." (PsycCRITIQUES,11 January 2012) "The result is a truly enjoyable, ironic and fresh volume, easyand pleasant to read for any type of audience." (Metapsychology, 15November 2011) "This is a well-written, entertaining, and penetrating book onadvertisers' ubiquitous attempts at persuasion to influencemarketplace behaviour, including the basis for an argument thatadvertisers are bent on making choices for the consumer... Highlyrecommended. Upper-division undergraduates throughprofessionals/practitioners; consumers, general readers." (Choice,1 October 2011) "I highly recommend the landmark and must read book Sold onLanguage: How Advertisers Talk to You and What This Says About Youby Julie Sedivy and Greg Carlson, to anyone seeking an open,honest, as well an engaging study into the nature of advertisingmessages, brands, and the words used to market products. This eyeopening book will change the way readers approach advertisingmessages and the illusion that the market offers real choice."(Blog Business World, 28 April 2011) "For a university student with nascent interests in language andthought, reading this book might well provide a stimulus to takesome philosophy or psychology or language sciences, which would beno bad thing." (Times Higher Education Supplement, 21 April2011)