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The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
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About the Author

RUPERT THOMSON is the author of eight highly acclaimed novels, of which Air and Fire and The Insult were shortlisted for the Writer's Guild Fiction Prize and the Guardian Fiction Prize respectively. His most recent novel, Death of a Murderer, was shortlisted for the 2008 Costa Novel Award. His memoir This Party's Got to Stop was published in 2009.


`This exuberant, demonic novel, beautifully constructed in its writing, is as tightly constructed as a cat's cradle ... an undoubted triumph ... It sticks, appropriately, in the mind like a hook' * Mail on Sunday * `Brilliant ... Thomson's achievement is to have put a thrillingly contemporary twist on the institutionalised corruption theme of so much popular fiction' * Independent * `Thomson has the storyteller's knack of keeping you glued to the page ... Impressive and compulsive' * Telegraph * `Tough, funny and scary ... Hypnotic and charming ... Painterly, he sets words against one another so their meanings seem to pool and bleed, making something new' * Independent on Sunday *

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