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Social Media


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Table of Contents

Section 1: Principles of Social Media Chapter 1: Social Media and Traditional Interpersonal Communication Theories Chapter 2: Social Media and Theories of Mass Communication Chapter 3: Psychology of Social Media Section 2: Applications of Social Media Chapter 4: Social Media in Politics Chapter 5: Social Media Privacy and Security Chapter 6: Social Media in Education Chapter 7: Social Media and Disaster Communication Chapter 8: Social Media and Advertising Chapter 9: Social Media Addiction

About the Author

Pavica Sheldon is assistant professor in the Department of Communication Arts, University of Alabama in Huntsville.


In this comprehensive study, Sheldon provides a valuable overview of the latest scholarship on the diffusion and applications of social media. Communication specialists as well as students and instructors of communication studies, psychology, public relations, advertising, and political communication will find this book helpful as they navigate the fast-developing and far-reaching social media revolution. -- Raluca Cozma, Iowa State University
Social Media: Principles and Applications is essential for faculty who teach social media courses and for organizations interested in incorporating social media in their everyday activities. -- Jennifer Edwards, Tarleton State University and Texas Social Media Research Institute

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