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Social Media Marketing All-In-One for Dummies, 3rd Edition


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Table of Contents

Introduction 1 Book I: The Social Media Mix 7 Chapter 1: Making the Business Case for Social Media 9 Chapter 2: Tallying the Bottom Line 35 Chapter 3: Plotting Your Social Media Marketing Strategy 55 Chapter 4: Managing Your Cybersocial Campaign 81 Book II: Cypersocial Tools 103 Chapter 1: Discovering Helpful Tech Tools 105 Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137 Chapter 3: Using Social Bookmarks, News, and Share Buttons 201 Book III: Content Marketing 227 Chapter 1: Growing Your Brand with Content 229 Chapter 2: Exploring Content Marketing Platforms 237 Chapter 3: Developing a Content Marketing Strategy 259 Chapter 4: Getting Your Content to the Masses 271 Book IV: Twitter 279 Chapter 1: Using Twitter as a Marketing Tool 281 Chapter 2: Using Twitter as a Networking Tool 293 Chapter 3: Finding the Right Twitter Tools 307 Chapter 4: Supplementing Online Marketing Tools with Twitter 315 Chapter 5: Hosting Twitter Chats 323 Book V: Facebook and Instagram 333 Chapter 1: Using Facebook as a Marketing Tool 335 Chapter 2: Creating and Sharing Content on Facebook 351 Chapter 3: Gaining Insights about Your Facebook Community 365 Chapter 4: Advertising on Facebook 369 Chapter 5: Getting Started with Instagram 377 Book VI: LinkedIn 387 Chapter 1: Promoting Yourself With LinkedIn 389 Chapter 2: Promoting Your Business with LinkedIn 405 Chapter 3: Starting a LinkedIn Group 413 Chapter 4: Using LinkedIn as a Content Platform 427 Book VII: Pinterest 433 Chapter 1: Pinning Down Pinterest 435 Chapter 2: Marketing with Pinterest 461 Chapter 3: Driving Sales with Pinterest 475 Book VIII: Other Social Media Marketing Sites 481 Chapter 1: Weighing the Business Benefits of Minor Social Sites 483 Chapter 2: Leaping into Google+ 495 Chapter 3: Maximizing Stratified Social Communities 537 Chapter 4: Profiting from Mid-Sized Social Media Channels 583 Chapter 5: Making Social Media Mobile 597 Chapter 6: Multiplying Your Impact 619 Book IX: Measuring Results; Building Success 663 Chapter 1: Delving into Data 665 Chapter 2: Analyzing Content - Sharing Metrics 683 Chapter 3: Analyzing Twitter Metrics 703 Chapter 4: Analyzing Facebook Metrics 713 Chapter 5: Measuring Other Social Media Networks 723 Chapter 6: Comparing Metrics from Different Marketing Techniques 737 Chapter 7: Making Decisions by the Numbers 759 Index 773

About the Author

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.

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