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About the Author

David Craig is Clinical Associate Professor at USC Annenberg's School for Communication and Journalism and a Fellow at the Peabody Media Center. Craig is also a veteran media producer and executive nominated for many Emmy Awards and responsible for over thirty critically-acclaimed films, TV programs, and stage productions. Stuart Cunningham is Distinguished Professor of Media and Communication, Queensland University of Technology. His most recent books include Media Economics (with Terry Flew and Adam Swift, 2015), Screen Distribution and the New King Kongs of the Online World (with Jon Silver, 2013), and Hidden Innovation: Policy, Industry and the Creative Sector (2013).


"It's easy to say 'everything's changed.' But it's monumental to actually develop a map of the changing economic and cultural dynamics of entertainment production in the age of social media. Cunningham and Craig's masterful book will be foundational for scholars and students for years to come."-Tarleton Gillespie, author of Custodians of the Internet
"Provides a remarkably broad, detailed, and necessary guide to these new organizations, economies, and personalities that rival the mass media. This book will guide the future of Media Studies."-Nancy Baym, author of Playing to the Crowd
"This is a bold, important book full of thoughtfully researched arguments about how to move the field of media studies forward to address the forms and delivery systems of today."-Ellen Seiter, author of The Creative Artist's Legal Guide
"If you really want to understand the convergence between Silicon Valley and Hollywood, read this book. Stuart Cunningham and David Craig have written a superb book on the global transition towards online screen culture." -Jos van Dijck, author of The Culture of Connectivity and The Platform Society

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