COVID-19 Response at Fishpond

Read what we're doing...

Social Media Campaigns


Product Description
Product Details

Table of Contents

Table of Contents

List of Figures


Chapter 1: Introduction

Social Organizational Culture

The Social Principle

Developing and Defining Online Communities

Developing Engagement with Social Media Communities

Developing a Social Media Process

Chapter 2: Listening

Foundational Background

Social Landscape

Sense Making

Chapter 3: Strategic Design

Social Media Strategic Plan

Social Media Campaign Design

Social Media Ethics

Chapter 4: Creative Engagement

Leaders in Creative Social Media

Elements of Meaningful Communication

Identifying Appropriate Strategies and Tactics

Social Media Golden Rules

Chapter 5: Implementation & Monitoring

Content Calendars

Engaging Through a Campaign

Social Media and Crises

Social Fatigue

Chapter 6: Evaluation

Data Use Throughout A Social Media Campaign

Components to Evaluation

The Future of Social Media

About the Author

Carolyn Mae Kim is an assistant professor of public relations at Biola University. Her research specialties include credibility, digital strategy, media ecology and public relations education.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Social Media Campaigns: Strategies for Public Relations and Marketing on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond Retail Limited.
Back to top