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Small Data


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About the Author

MARTIN LINDSTROM is the advisor to a Who's Who of companies including the Walt Disney Company, PepsiCo, Nestle, BuzzFeed, Red Bull and LEGO. He is the author of the international bestseller BUYOLOGY, as well as six other groundbreaking titles. His book BRANDsense was acclaimed by the Wall Street Journal as "one of the five best marketing books ever published". He was recognized by Time Magazine as one of the 100 Most Influential People in The World and named by Thinkers50 as the world's #18 business thinker. You can find out more at


Lindstrom's uncanny ability to detect and decipher seemingly unrelated clues will inspire reporters and detectives as well as companies looking for ways to develop new products and ideas. - KirkusAlthough the data explored in this book may be small, their implications for human behavior are considerable, making them invaluable for anyone wishing to better understand the factors that spur purchase decisions. - Robert Cialdini, author of INFLUENCEIn the age of Big Data and Artificial Intelligence, Lindstrom offers a compelling alternative - a holistic approach to consumer insight through Small Data - Srikanth Velamakanni, Co-Founder, & CEO, Fractal Analytics Inc.Martin Lindstrom channels cutting-edge forensics to reveal the dichotomy between data and wisdom. If you love 'Bones' and 'CSI,' this book is your kind of candy. - Paco Underhill, author of WHY WE BUYMartin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work. - Seth Godin, author of PURPLE COW

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