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Introduction. Part I: Improving Your Profit, Cash Flow, and Solvency. Chapter 1: Managing Your Small Business Finances. Chapter 2: Understanding Your P&L and Profit Performance. Chapter 3: Getting Up to Speed on Cash Flow from Profit. Chapter 4: Keeping Your Business Solvent. Part II: Using Tools of the Trade. Chapter 5: Protecting the Family Jewels. Chapter 6: Scrutinizing Your Costs. Chapter 7: Practical Budgeting Techniques for Your Business. Chapter 8: Making Decisions with a Profit Model. Part III: Dealing with Small Business Financial Issues. Chapter 9: Jumping Through Tax Hoops. Chapter 10: Raising Capital for Your Business. Chapter 11: Diagnosing Your Financial Condition. Part IV: Looking at Service and Manufacturing Businesses. Chapter 12: When You Sell Services. Chapter 13: When You Make the Products You Sell. Part V: Reaching the End of the Line. Chapter 14: Putting a Market Value on Your Business and Selling. Chapter 15: Hanging Up the Spikes and Terminating Your Business. Part VI: The Part of Tens. Chapter 16: Ten Management Rules for Small Business Survival. Chapter 17: Ten Hard-Core Financial Tools and Tactics. Appendix: About the CD. Index.
Tage C. Tracy (Poway, California) is the principal owner of TMK & Associates, an accounting, financial, and strategic business planning consulting firm focused on supporting small- to medium-sized businesses since 1993. Tage received his baccalaureate in accounting in 1985 from the University of Colorado at Boulder with honors. Tage began his career with Coopers & Lybrand (now merged into PricewaterhouseCoopers). More recently, Tage coauthored with his father, John Tracy, How to Manage Profit and Cash Flow . John A. Tracy (Boulder, Colorado) is Professor of Accounting, Emeritus, at the University of Colorado in Boulder. Before his 35-year tenure at Boulder, he was on the business faculty 4 years at the University of California at Berkeley. He served as staff accountant at Ernst & Young and is the author of several books on accounting and finance, including Accounting For Dummies, Accounting Workbook For Dummies, The Fast Forward MBA in Finance, How to Read a Financial Report, and coauthor with his son, Tage, of How to Manage Profit and Cash Flow . Dr. Tracy received his B.S.C. degree from Creighton University and earned his MBA and PhD degrees from the University of Wisconsin. He is a CPA (inactive) in Colorado.
'...aims to put all small business owners in a position where they understand how to manage the money in their organisation.' (Bookworm73.wordpress.com, May 2011).