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Table of Contents

Chapter1: Sowing the Seeds of Distrust.- Chapter2: Social License Revoked.- Chapter3: From A&P to Omni Shopping.- Chapter4: From Famine to Feast.- Chapter5: How to Make Money by Doing What's Right.- Chapter6: Brands as Agents of Change.- Chapter7: Military, Social Media and Meal Time.- Chapter8: Dinner Without Dogma.

About the Author

Charlie Arnot is recognized as a thought leader in food and agriculture. He is highly regarded as both a writer and sought-after speaker who engages audiences across the globe. Charlie has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned public relations consulting firm. He also serves as CEO of the Center for Food Integrity, an international non-profit organization dedicated to building consumer trust and confidence in today's food system. His commitment to excellence, innovation and integrity have positioned him as a trusted counselor to CEOs, government leaders and executives, and a respected industry advisor on critical issues within the food system. Clients and food and farm industry leaders seek his unique expertise in applying the peer reviewed trust model to help them build trust in their processes, products, people and brands.

Charlie is frequently sought out by media for his insight on food and agriculture issues and has been quoted in the Wall Street Journal, USA Today, Forbes, Fortune, Time, NPR, CNBC, The National Journal, Entrepreneur, Yahoo Health, Huffington Post, Grist and dozens of trade publications globally.

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