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Sex, Lies & Pharmaceuticals
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This powerful expose of the birth of a new 'disease' - and the multi-million dollar machine unleashed to market it - takes us inside the corridors of medical power from Paris to Melbourne to Manhattan to witness the creation of 'female sexual dysfunction' as a 21st century epidemic. The characters in this corporate thriller are the global drug giants, the doctors and psychologists working with them, and the critics trying to untangle medical science from marketing who argue the new disorders of desire are a misleading and dangerous distraction from the real problems in sexual relationships. With claims that nearly one in two women suffer from 'female sexual dysfunction', some of the most profitable corporations on the planet are poised to exploit some of women' s deepest fears with hopes for new billion-dollar markets. Set against the great cultural contradictions of our time - increasing sexual liberation coupled with seemingly increasing sexual anxiety - Sex, Lies and Pharmaceuticals explores with clarity what is really happening as the world prepares for the 'pink' Viagra.
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Table of Contents

Author's Note Introduction 1 Difficulties or dysfunctions 2 43 per cent 3 Measuring pleasure 4 Educating doctors with ski trips and strip clubs 5 Viagra turns twelve 6 Premature prescriptions 7 Undoing the disorders 8 Looking ahead Acknowledgements Notes Index

About the Author

Ray Moynihan is the author of three previous books on the business of healthcare, including Selling Sickness.

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