Dr. Abbie Griffin holds the Royal L. Garff Presidential Chair in
Marketing at the University of Utah's David Eccles School of
Business. A former editor of the Journal of Product Innovation
Management, Griffin's research investigates how to measure and
improve the process of new product development.
Raymond L. Price holds the William H. Severns Chair of Human
Behavior in the College of Engineering at the University of
Illinois at Urbana-Champaign and is the Co-Director of the Illinois
Foundry for Innovation in Engineering Education. He has held
management positions at Allergan, Boeing, and Hewlett-Packard.
Price is co-author of The HP Phenomenon: Innovation and Business
Transformation.
Bruce A. Vojak is Associate Dean for Administration in the College
of Engineering at the University of Illinois at Urbana-Champaign
and Adjunct Professor of Electrical and Computer Engineering and of
Industrial and Enterprise Systems Engineering. He has held
positions at the M.I.T. Lincoln Laboratory, Amoco Corporation, and
Motorola. Vojak serves on the Board of Directors of Midtronics,
Inc.
"Written by three undisputed experts in product innovation and management, this book is extremely well researched and executed. It presents a model that perfectly complements our traditional understanding of product innovation. In Serial Innovators managers will find a refreshing perspective and clear guidance on how to locate, reward, and retain serial innovators within their organization." - Anthony Di Benedetto, Temple University "This book is fascinating. The concept of the serial innovator, distinct from the serial inventor or serial entrepreneur, is important. Serial innovators are a rare breed and we need to learn more about them. This book provides a first look into their nature and how to manage them. It will be extremely useful for readers who think about and work on breakthrough innovation in established companies - and who struggle with how to do it better." - Ginna C. O'Connor, Rensselaer Polytechnic Institute and author of Grabbing Lightning: Building a Capability for Breakthrough Innovation "Written by three undisputed experts in product innovation and management, this book is extremely well researched and executed. It presents a model that perfectly complements our traditional understanding of product innovation. In Serial Innovators managers will find a refreshing perspective and clear guidance on how to locate, reward, and retain serial innovators within their organization." - Anthony Di Benedetto,Temple University
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