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Table of Contents

Preface ix Acknowledgments xiii CHAPTER 1 M&A Success and Failure 1 CHAPTER 2 Imprinting Semi-Organic Growth 17 CHAPTER 3 Google versus Apple: M&A Paths Diverge, then Converge 31 CHAPTER 4 M&A Market Modeling 45 CHAPTER 5 Google Media Deals 63 CHAPTER 6 Google Internet Deals 77 CHAPTER 7 Google Technology Platform Deals 91 CHAPTER 8 Failed or Shuttered Deals 105 CHAPTER 9 Disclosure versus Secrecy 119 CHAPTER 10 Forms of Consideration 133 CHAPTER 11 Contingent Consideration 147 CHAPTER 12 Dimensions of M&A Integration and Semi-Organic Growth 161 CHAPTER 13 Acqui-Hires Enhancing Google Offerings 177 CHAPTER 14 Competitive Deal Constellations and Ecosystem Synergy 197 References 211 About the Website 213 About the Author 215 Index 217

About the Author

GEORGE T. GEIS teaches at UCLA Anderson in the areas of corporate business development and entrepreneurship. He has been voted Outstanding Teacher of the Year at UCLA Anderson five times. Currently, he is faculty director of Anderson's Mergers and Acquisitions Executive program. Geis has also taught mergers and acquisitions at the Haas School, University of California, Berkeley.

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