SmartSellTM - The New Way to Sell Online

Shop over a million Toys in our Huge New Range

Selling Yoga

Product Details

Table of Contents

Note on Transliteration ; Preface ; Acknowledgments ; Chapter One: Premodern Yoga Systems ; Chapter Two: From Counterculture to Counterculture ; Chapter Three: Continuity with Consumer Culture ; Chapter Four: Branding Yoga ; Chapter Five: Postural Yoga as a Body of Religious Practice ; Chapter Six: Yogaphobia and Hindu Origins ; Conclusion ; Bibliography

About the Author

Andrea R. Jain is Assistant Professor of Religous Studies at Indiana University-Purdue University Indianapolis.


Andrea Jains Selling Yoga represents a major new advance in the critical discussion of the history of yoga and its modern constructions in an increasingly globalizing world. The reader is treated to any number of surprises here, from the unexpected importance of a censored and suppressed countercultural reception of yoga and tantra in the late nineteenth and early twentieth centuries to a stunning embrace of both in the second half of the twentieth century within a new consumerist pop culture. In the process, Jain manages to avoid all of the usual moralisms, political and religious essentialisms, and naive orientalisms, opting instead for an approach that is robustly historical, theoretically sophisticated, and deeply, deeply humane. * Jeffrey J. Kripal, author of Esalen: America and the Religion of No Religion *

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Selling Yoga: From Counterculture to Pop Culture on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top