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Selling: Building Partnerships

By Stephen Bryon Castleberry, John F. Tanner

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Format: Hardcover, 576 pages, 9th Revised Edition
Published In: United States, 01 October 2013
Selling: Building Partnerships 9e remains the most innovative textbook in Selling with its unique role plays, mini-cases, and focus on knowledge and skills critical to the partnership process and successful business professionals. Emphasized throughout is the need for salespeople to be flexible and adapt strategies to customer needs, buyer social styles, and other relationship needs and strategies. This is followed by thorough discussion of the salesperson as manager and how planning and continual learning enable effective selling and career growth. This market-leading textbook has been recently updated to include McGraw-Hill's Connect and SmartBook (available Summer 2016).

Table of Contents

PART ONE - KNOWLEDGE AND SKILL REQUIREMENTS Chapter 1: Selling and Salespeople Chapter 2: Ethical and Legal Issues in Selling Chapter 3: Buying Behavior and the Buying Process Chapter 4: Using Communication Principles to Build Relationships Chapter 5: Adaptive Selling for Relationship Building PART TWO - THE PARTNERSHIP PROCESS Chapter 6: Prospecting Chapter 7: Planning the Sales Call Chapter 8: Making the Sales Call Chapter 9: Strengthening the Presentation Chapter 10: Responding to Objections Chapter 11: Obtaining Commitment Chapter 12: Formal Negotiating Chapter 13: Building Partnering Relationships Chapter 14: Building Long-Term Partnerships PART THREE - THE SALESPERSON AS MANAGER Chapter 15: Managing Your Time and Territory Chapter 16: Managing within Your Company Chapter 17: Managing Your Career Role Play Case 1: Stubb's Bar-B-Q Role Play Case 2: NetSuite

EAN: 9780077861001
ISBN: 0077861000
Publisher: McGraw Hill Higher Education
Dimensions: 25.91 x 21.08 x 2.29 centimetres (1.18 kg)
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