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Sales Success in the New Economy
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Accept Nothing Less Than the Sale Made! The old economy is shattered and GONE FOREVER. It is never coming back as it was!and many sales professionals will become extinct waiting for it to return. However, if you plan to stick around (and succeed), then you must know this about the emerging, new economy: the power has returned to the consumer. Tolerance for anything ordinary is zero. Gone are the days of surplus customers on buying sprees, happily buying and freely spending. In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than "Millionaire Maker" Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For All--and why you must Put the awesome power of TAKEAWAY SELLING to work--in any environment If you're in a commodity business, get out! --how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economy's "Chaos of Choices" to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeople--beware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any "No" How to CREATE TRUST (FAST) in the trust-damaged, post-recession world Resiliency is a skill, not a character trait: the self-improvement required for sales improvement Dan Kennedy is a multi-millionaire, serial entrepreneur now directly influencing more than one million business owners annually as an advisor and business coach. Widely celebrated as "the millionaire-maker' with a long track record of taking entrepreneurs to seven-figure incomes and to multi-millionaire wealth, his deliberately provocative, blunt, "No B.S." approach has earned him the title as the "Professor of Harsh Reality." Includes: INSIDE! FREE -- Glazer-Kennedy University Webinar Series FREE -- Elite Gold Insider's Circle Membership* FREE -- Income Explosion Guide & CD
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Table of Contents

FOREWORD INTRODUCTION PART 1 FIFTEEN NO B.S. STRATEGIES FOREXCEPTIONAL SUCCESS IN SALES,PERSUASION, AND NEGOTIATIONS Chapter #1STRATEGY #1: IMMUNITY TO THE WORD"NO" Chapter #2 STRATEGY #2: THE POSITIVE POWER OF NEGATIVE PREPARATION Chapter #3STRATEGY #3: USE LISTENING TO INFLUENCE PEOPLE Chapter #4STRATEGY #4: AVOID CONTAMINATION Chapter #5STRATEGY #5: THE PROCESS OF PERSONAL PACKAGING Chapter #6STRATEGY #6: REMEMBERING WHY YOU'RE THERE Chapter #7STRATEGY #7: DO EXPECTATIONS GOVERN RESULTS? Chapter #8STRATEGY #8: PROOF: THE MOST IMPORTANT TOOL FOR EXCEPTINONAL SUCCESS IN SELLING Chapter #9STRATEGY #9: FRED HERMAN'S K.I.S.S. PRINCIPLE Chapter #10STRATEGY #10: SELL MONEY AT A DISCOUNT Chapter #11STRATEGY #11: ALWAYS COMPARE APPLES TO ORANGES Chapter #12STRATEGY #12: IN SEARCH OF THE FREE LUNCH Chapter #13STRATEGY #13: THE MAGIC OF MYSTIQUE Chapter #14STRATEGY #14: I'D RATHER BE DUMB ANDPERSISTENT THAN SMART AND IMPATIENT Chapter #15STRATEGY #15: LONG DISTANCE IS NOWHERE NEAR AS GOOD AS BEING THERE PART 2HOW TO STOP PROSPECTINGONCE AND FOR ALL Chapter #16POSITINING, NOT PROSPECTING Chapter #17HOW TO USE "LEAD GENERATION ADVERTISING" TO ATTRACT HIGHLY QUALIFIED PROSPECTS PART 3A NO B.S. START-TO-FINISHSTRUCTURE FOR THE SALE Chapter #18THE SIX STEPS OF THE NO B.S. SALES PROCESS PART 4DUMB AND DUMBERThings That SabotageSales Success Chapter 19B.S. THAT SALES MANAGERS SHOVEL ONTO SALESPEOPLE Chapter 206 DUMBEST THINGS SALESPEOPLE DO TO SABOTAGE THEMSELVES PART 5MY BIGGEST SECRET TO EXCEPTIONALRESULTS IN SELLING: TAKEAWAY SELLING Chapter #21THE AWSOME POWER OF TAKEAWAY SELLING Chapter 22A FINAL WORD FROM THE AUTHOR BONUS BOOK: HOW TO READ ANYONE'S MIND REFERENCES SECTION

About the Author

Dan Kennedy (Phoenix, AZ) is internationally recognized as a "millionaire-maker," helping people in just about every category of business turn their ideas into fortunes. He is a leading consultant to other consultants and small business owners who hold influence over more than one million business owners.

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