Bestselling authors of The Boardroom Entrepreneur tackle sales
Mike Southon is co-founder of Beermat.biz, which helps entrepreneurs and fast-growing companies around the world. He is a Visiting Fellow in Enterprise and Entrepreneurship at London South Bank University, and a Fellow of the Professional Speakers Association. He writes a weekly column 'My Business' for the Financial Times every Saturday.Mike co-founded The Instruction Set in 1984, which grew to 150 people in 5 years before being sold to Hoskyns Group. He was responsible for all sales and marketing. He has since been involved in 17 start-ups.In 2002 he co-authored the bestselling The Beermat Entrepreneur. He can be contacted at mike@beermat.bizChris West is a professional writer, with a background in marketing and PR. He has written fiction and books on business, personal development, writing good English and travel. He is co-author of The Beermat Entrepreneur and of the other Beermat guides, and sole author of Marketing on a Beermat.
"A rattling good plot... it doesn't stop running until the final
page by which time you will be breathless"
*Esquire*
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