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Biographies Preface Introduction Chapter 1: How's Business? A Business Health Check Chapter 2: The Photographer's Business Plan Chapter 3: Fine-Tuning your Brand Chapter 4: Twenty Ways to Get Noticed Chapter 5: Pricing Chapter 6: Pitching for a Job and Sealing the Deal Chapter 7: Please Read the Small Print: Business Terms and Photography Contracts Chapter 8: The Perfect Photoshoot: A Step by Step Guide Chapter 9: Photoshoot Legal Obligations and Codes of Practice Chapter 10: Are You Covered? Insurance Chapter 11: Keeping Clients Chapter 12: Getting Help Chapter 13: Going Forward Contributor Biographies Appendices Index
The sequel to Setting Up a Successful Photography Business, this is the first photography business guide aimed specifically at established freelancers who want to ensure that their business is consistently professional, legal and profitable.
Lisa Pritchard is a well-known figure in the commercial photography world, primarily for being a leading photographers' agent. She set up her own agency, LPA, in 2002, which represents both established and emerging photographers and produces photoshoots for leading brands and major advertising campaigns. Lisa offers consultancy sessions to professional and aspiring photographers and a `Pop up Agent' service for unrepresented photographers. She has also judged many international photography competitions, and is a popular guest speaker at seminars and Universities. www.lisapritchard.com