Roxy Jacenko is one of Australia's most influential businesswomen. Creating game-changing public relations agency Sweaty Betty PR at just 24, Roxy has established her prominence as a leading Australian entrepreneur, author and media personality. Always seeking new ideas and opportunities, Roxy is the mastermind behind both The Ministry of Talent and Social Union, as well as the author of three fiction books - Strictly Confidential, The Rumour Mill and The Spotlight. She lives in Bondi with her husband and two children.
"As the saying goes, "If you want something done, ask a busy person," or just ask Roxy! When the totally tenacious PR and brand-building expert delivers her industry-insider advice, you listen. If you're growing your own brand, or you're a budding PR dynamo, Roxy's Little Black Book of Tips & Tricks might just become your bible." --Emily Taylor, Editor, InStyle Australia