Introduction - Paul M. Pedersen Section I: Theoretical and Conceptual Aspects of Sport Communication 1. Communication Theories and Sport Studies - Sang Keon Yoo, Lauren Reichart Smith, and Daekyung Kim 2. In a Different Game? Reflections on Sports in the Media as Seen from a Game Perspective - Kirsten Frandsen 3. Gender in the Workplace: Using a Post-Structural Approach to Theorize Diversity in Sports Media Organizations - Erin Whiteside 4. TV Broadcasting: Toward a Pluri- and Inter-semiotic Approach - Valerie Bonnet and Guy Lochard 5. Sport as a Communication System - Ulrik Wagner and Rasmus K. Storm 6. Social Media and Sport Communication: Abundant Theoretical Opportunities - Jimmy Sanderson 7. Applying Public Relations Theory to Increase the Understanding of Sport CommunicationRichard D. Waters - 8. Sport, Analytics, and the Number as a Communication Medium - Andrew Baerg 9. Research Methodologies in Sport Communication - Merryn Sherwood and Matthew Nicholson 10. Athlete-Media Communication: A Theoretical Perspective on How Athletes Use and Understand Gendered Sport Communication - Elsa Kristiansen and Trygve B. Broch Section II: Traditional Media Associated with Sport Communication 11. A Global Crisis? International Perspectives on the State of the Print Sport Media - Matthew H. Zimmerman, Ilan Tamir, Holger Ihle, Joerg -Uwe Nieland, and Jianjun Tang 12. Sports Reporting and Journalistic Principles - Thomas Horky and Barbara Stelzner 13. Chronicling Sport, Branding Institutions: The Television Sports Documentary from Broadcast to Cable - Travis Vogan 14. Sports Broadcasting: History, Technology, and Implications - Brad Schultz and Wei Wei 15. The Glass Ceiling and Beyond: Tracing the Explanations for Women's Lack of Power in Sports Journalism - Erin Whiteside and Marie Hardin 16. Understanding the Biggest Show in Media: What the Olympic Games Communicates to the World - Andrew C. Billings and Natalie Brown 17. The State of the Sports Press: Reflections on an International Study - David Rowe 18. The Impact of Sport Publicity on Sport Fans' Emotion, Future Prediction, and Behavioral Response - Dae Hee Kwak and Yu Kyoum Kim 19. Television Broadcast Rights: Still the Golden Goose - John A. Fortunato 20. Defining Fitness Communication: Conceptualizing an Emerging Segment of the Sport Industry - Antonio S. Williams Section III: Sport Communication and New and Emerging Media 21. The New World of Social Media and Broadcast Sports Reporting - Mary Lou Sheffer and Brad Schultz 22. Turning the Page with Newspapers: Influence of the Internet on Sports Coverage - Bryan Butler, Matthew H. Zimmerman, and Sharon Hutton 23. Content, Copyright, and Carriage: Issues for Sports Media Rights in the Digital Age - Stephen W. Dittmore and Tiffany E. Fields 24. Subjectivity in 140 Characters: The Use of Social Media by Marginalized Groups - Erin McNary and Marie Hardin 25. Sport Fandom in the Digital World - Ann Pegoraro 26. Emerging Social Media and Applications in Sport - Galen Clavio 27. Focus on Fantasy: An Overview of Fantasy Sport Consumption - Brody J. Ruihley and Robin L. Hardin 28. Using Social Network Analysis in Sport Communication Research - Marion Hambrick 29. Evaluating Sports Websites from an Information Management Perspective - Hans J. Scholl 30. Communicating Through Sport Video Games - Patrick Walsh and Beth A. Cianfrone Section IV: Sociological Aspects of Sport Communication 31. Enjoyment from Watching Mediated Sports: Four Conceptual Frameworks to Understand the Enjoyment Construct - Kihan Kim and Lira Yun 32. Gender and Sexualities in Sport Media - Alina Bernstein and Edward (Ted) M. Kian 33. Going Public: Communicating a Critical Perspective on Sport - Adam Love 34. The Communicative Complexity of Youth Sport: Maintaining Benefits, Managing Discourses, and Challenging Identifies - Lindsey J. Mean 35. The Babe/Baby Factor: Sport, Females, and Mass Media - Barbara Barnett 36. Best Practices for Media Coverage of Athletes with Disabilities: A Person-first Language Approach - Joshua R. Pate and Robin L. Hardin 37. Race Portrayals in Sport Communication - Andrea N. Eagleman and Tywan Martin 38. Uses of Sport Communication in Groups: Meaning and Effects in Public Viewing - Thomas Horky 39. Sport, Celebrity, and the Meaning of Style - John Harris 40. Media Coverage of International Sport - John Vincent and John S. Hill Section V: The Management of Sport Communication 41. Media, Sport, and Consumer Culture: The Fan as Consumer in Television Commercials - Lawrence A. Wenner 42. Sport Communication and Social Responsibility - Maria Hopwood and James Skinner 43. For the Cure, the Kids, and the Cause: Practicing Advocacy through Communication and Sport - Jeffrey W. Kassing 44. The Culture of Communication in Athletics - Frederick L. Battenfield 45. Strategic Influence and Sport Communication Leaders - Joe Moore 46. Communication and Sports Officials - Peter Simmons and Ian Cunningham 47. Rapidly Advancing Technology and Policy Choices: Transforming the Economic Landscape of the Sport Media - Joel G. Maxcy 48. College Athletic Communications: Evolution of the Field - G. Clayton (Clay) Stoldt 49. Dangerous Currents: How PR and Advertising Influence Sports Reporting and Cause Ethical Problems - Thomas Schierl and Christoph Bertling 50. Critical Perspectives in Sports Public Relations - Jacquie L'Etang
Paul Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication.