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Riches in Niches

Why do some financial advisors wind up making millions on TV giving investment advice while others labour in obscurity? How do some lawyers land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige and high-paying status as "experts" in their fields? More importantly, can the rest of us do it? Susan Friedmann answers a resounding "Yes"! In "Riches in Niches", Friedmann explores the multiple factors that separate the "experts" from the service professionals who may have identical - if not better - skills, but whom no one has ever heard of. You will learn: why positioning yourself as an expert in a niche - a sweet spot known as a nichepreneur - is the most sure-fire route to success any service professional could want; the seven secrets nichepreneurs need to know to create, claim and benefit from the expert identity; and, creative ways to create secondary, even tertiary, income streams capitalising on being an 'expert'. Friedmann knows what she is talking about. For more than 20 years, she has been the 'Tradeshow Coach', one of the exhibiting industry's foremost experts. Combine that expertise with insights from other well-known nichepreneurs and you've got a book that is jam-packed with useful information to transform today's career into tomorrow's success story.
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"At last, a book that addresses the key to contemporary marketing. Nichepreneurs, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business success....This is the must-read business book of the year." -- Rick Segel

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