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Riches in Niches


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About the Author

Susan Friedmann, CSP, has traveled the world helping companies put their best foot forward at industry events. Her client list includes some of the most recognizable names in the world: Siemens, Kimberly Clark, IBM, American Express and many more. She's the author of numerous books, including Meeting and Event Planning for Dummies and hundreds of magazine and newspaper articles. Susan has been a guest on a variety of radio talk shows and as a guest expert on CNN's Financial Network and Bloomberg's Small Business. Susan is also a National Board Director of the National Speakers Association (NSA).


"Nichepreneuers, the term Susan Friedmann brilliantly coined, defines a powerful mindset that has become the giant killer strategy for small business successG.This is the 'must read' business book of the year." --Rick Segel, CSP, author, The Essential Online Solution and The Retail Business Kit for Dummies--Reviews

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