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Rhetoric of a Global Epidemic


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About the Author

Huiling Ding is an assistant professor of professional and technical communication at North Carolina State University. Her work has appeared in a number of journals, including Technical Communication Quarterly, Rhetoric Review, Written Communication, and Journal of Medical Humanities.


"Technical writing needs many more studies like this, and Ding's Rhetoric of a Global Epidemic: Transcultural Communication about SARS furnishes vocabulary and heuristic tools for the slippery subject of globalization--cultural, financial, rhetorical, and medical."--Michael Madson, Technical Communication Quarterly

"Overall, Rhetoric of a Global Epidemic is an accessible and enjoyable read that would be useful for both students and scholars of risk communication. Ding's level of detail and recognition of cultural difference in her examples help to describe how intercultural rhetorics operate without reducing them to a particular perspective."--Kathryn Yankura Swacha and Daniel Liddle, Journal of Business and Technical Communication
"Ding has not set out to write the history of SARS, but she does reconstruct and scrutinize how bureaucracies and mass media, both east and west, communicated among themselves and with their publics as the disease emerged in China in November 2002 and began spreading to other countries in the new year. Her analytical tool kit includes elements of classical (even Aristotelean) rhetoric as well as a taxonomy of kinds of cultural flow based on Arjun Appadurai's anthropology of globalization."--Scott McLemee, Inside Highter Ed

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