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Retailing Management

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Table of Contents

Section I: The World of Retailing 1: Introduction to the world of Retailing 2: Types of Retailers 3: Multichannel Retailing 4: Customer Buying Behavior Section II: Retailing Strategy 5: Retailing Market Strategy 6: Financial Strategy 7: Retail Locations 8: Retail Site Location 9: Human Resource Management 10: Information Systems and Supply Chain Management 11: Customer Relationship Management Section III: Merchandise Management 12: Managing Merchandise assortments 13: Merchandise Planning Systems 14: Buying Merchandise 15: Pricing 16: Retail Communications Mix Section IV: Store Management 17: Managing the Store 18: Store Layout, Design, and Visual Merchandising 19: Customer Service

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