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Retail Management
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Table of Contents

Preface Acknowledgments PART ONE: AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT 1. An Introduction to Retailing 2. Building and Sustaining Relationships in Retailing 3. Strategic Planning in Retailing PART TWO: SITUATION ANALYSIS 4. Retail Institutions by Ownership 5. Retail Institutions by Store-Based Strategy Mix 6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing PART THREE: TARGETING CUSTOMERS AND GATHERING INFORMATION 7. Identifying and Understanding Consumers 8. Information Gathering and Processing in Retailing PART FOUR: CHOOSING A STORE LOCATION 9. Trading-Area Analysis 10. Site Selection PART FIVE: MANAGING A RETAIL BUSINESS 11. Retail Organization and Human Resource Management 12. Operations Management: Financial Dimensions 13. Operations Management: Operational Dimensions PART SIX: MERCHANDISE MANAGEMENT AND PRICING 14. Developing Merchandise Plans 15. Implementing Merchandise Plans 16. Financial Merchandise Management 17. Pricing in Retailing PART SEVEN: COMMUNICATING WITH THE CUSTOMER 18. Establishing and Maintaining a Retail Image 19. Promotional Strategy PART EIGHT: PUTTING IT ALL TOGETHER 20. Integrating and Controlling the Retail Strategy APPENDIXES A Careers in Retailing B About the Web Site That Accompanies Retail Management (www.prenhall.com/bermanevans) C Glossary NAME INDEX SUBJECT INDEX

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