Richard Davis studied psychology at University College London before doing a masters at Lancaster in Behaviour in Organisations. He then studied job information systems in the air transport industry and moved into training, becoming training manager for Avis, UK. While there he was leading the work to revive the exceptional service culture that had been developed under Colin Marshal (later of British Airways). He came across the work of John Seddon showing how the system drives behaviour and the task began to make sense. Richard joined John at Vanguard UK in 1990 and has worked as a consultant ever since. He has worked in the private, public and voluntary sectors but of late has focused on the public sector and how to design services that help people and communities thrive rather than just fixing problems and needs.