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Resort Destinations
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Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level.
Using original case studies based on his own research, Resort Destinations: evolution, management & development uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean.
* Discusses the threats to resort destinations and presents new evaluation methods and planning tools for analysis
* Looks at the impact and role of individuals as visionaries, investors, marketers and planners
* Case study examples from Australia's Gold Coast, Brighton UK, Las Vegas USA as well as Hong Kong, New Zealand and the Caribbean add practical insight and illustrate how theory is applied to the practical situations
Product Details

Table of Contents

The resort destination setting - The historical setting; Definitions: exploring the literature; Geographical context; Economic perspectives; The human element; Resort destination dynamics - Planning issues; Sustainability; Resort destination marketing; Management; Infrastructure issues; Examples of resort destination types - Resort destination development in developing nations; Mountain resort destinations; Resort destinations in isolated locations; City resort destinations; Island resort destinations; The future of resort destinations - Threats; The future of resort destinations

About the Author

Dr Bruce Prideaux is a Professor of Tourism Management and Marketing, at James Cook University, Australia. He is Editor of Asia Pacific Journal of Transport and Book Review Editor for Australian Journal of Hospitality Management. He has contributed to numerous edited texts, including our forthcoming text, Managing Visitor Attractions (eds Fyall et al).

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