Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Research Methods for Business


Product Description
Product Details

Table of Contents

Chapter 1 Introduction to Research Chapter 2 The Scientific Approach and Alternative Approaches to Investigation Chapter 3 Defining and refining the problem Chapter 4 The Critical Literature Review Chapter 5 Theoretical Framework & Hypothesis Development Chapter 6 Elements of Research Design Chapter 7 Interviews Chapter 8 Data Collection Methods: Observation Chapter 9 Administering Questionnaires Chapter 10 Experimental Designs Chapter 11 Measurement of Variables: Operational definition Chapter 12 Measurement: Scaling, Reliability, and Validity Chapter 13 Sampling Chapter 14 Quantitative Data Analysis Chapter 15 Quantitative Data Analysis: Hypothesis Testing Chapter 16 Qualitative Data Analysis Chapter 17 The Research Report A Final Note to Students Statistical Tables Glossary Bibliography Index

About the Author

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA. Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Education
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Research Methods for Business: A Skill Building Approach Seventh Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top